REAL SPRING WATER NEEDS NO LABEL
(if your bottled water has a nutrition facts label, it is not pure)

American consumers tend to be thoughtful and discerning when it comes to purchasing decisions, yet when it comes to deciphering bottled water labels, things can get tricky. A little known fact about bottled water - if it has a nutrition label, it has undergone processing, additives, or worse - tainting the purity and quality of your drinking water. Pure spring water NEEDS no label.

Summit Spring, bottled water from one of the oldest and most revered natural free-flowing springs in North America, battles to stay afloat against industry giants and consumer misconceptions. "Just because there is a mountain on the label does not mean it comes from a spring," Pullen points out.

Consumers expect to see nutrition facts and labels on all of their products, so when industry giants such as Aquafina, Dasani and Smart Water, market their "purified well water" as water from a spring, it is very easy to mislead consumers. However,

"If it's supposed to be water and it has a nutrition label... Don't drink it, because it probably isn't water anymore." - Bryan Pullen, President of Summit Spring.